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REC Receives Global Customer Value Enhancement Award

REC Group only solar company honored by Frost & Sullivan

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Renewable Energy Corporation (REC), the largest European supplier of solar modules, has been honored with Frost & Sullivan’s 2011 Global Customer Value Enhancement Award in the solar power market. REC was the only solar company chosen because of its demonstrated commitment to being a highly competitive solar energy solutions provider that creates superior value for its customers.

“We are very pleased to be recognized by Frost & Sullivan for our efforts to reduce production costs and energy consumption to provide customers with greater accessibility to high-quality solar modules, improving their return on investment,” commented Luc Graré, senior vice president, sales and marketing, Cells and Modules, REC. “We continue to build long-term partnerships with distributors and installers through the REC Partner and REC Solar Professional Programs, and ensure solar energy customers gain added value with our focus on solar from silicon production through to systems.”

Frost & Sullivan specifically highlighted REC’s innovative strength, technical expertise, big investments in R&D as well as its customer-centric approach. REC’s key achievements are the introduction of its proprietary Fluidized Bed Reactor (FBR) technology, which makes solar power solutions more accessible to customers across the globe, and its commitment to partnership through its industry leading partner and certified installer program.

“Reducing the manufacturing costs of solar panels can reduce solar electricity costs and put it on par with conventional sources of electricity generation, thereby increasing its uptake”, said Frost & Sullivan research analyst Georgina Benedetti. “Since no other market participant uses the FBR technology, REC has developed a distinct competitive edge by delivering high value for money to its customers.”

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